Physician Liaison

Physician Liaison Team

Jesse Bold

EMS Outreach Coordinator
(213) 482-2750

Jesse handles Good Samaritan Hospital’s Post-Acute Facilities Partner Program. He brings a background that includes healthcare marketing combined with EMS experience as an EMT treating patients on a paramedic ambulance. Good Samaritan Hospital’s Post-Acute Facilities Partner Program is an affiliation of area senior nursing and urgent care facilities, clinics, independent and assisted living communities and home health providers that commit to using a variety of medical services at Good Samaritan Hospital. Jesse’s marketing background includes providing strategic marketing initiatives and advertising services for major healthcare companies such as Kaiser Permanente, Health Net, L.A. Care, Molina Healthcare and FHP. Jesse completed his bachelor’s degree in radio and film at California State University in Northridge and emergency medical technician certification at UCLA’s David Geffen School of Medicine and Prehospital Care.

Yadira T. De La Cruz

Physician Liaison
(213) 266-1099

Yadira is responsible for outreach physician recruitment, and relationship building. She has oversight of business development for primary care, orthopaedics, cardiology, neurology, nephrology, and rheumatology. Yadira received her bachelor’s degree from California State University Long Beach, where she double majored in political science and Latin American studies. She was admitted to the prestigious Sally Casanova Pre-Doctoral Scholars program through CSU and UCLA in the Political Science Department. She previously served as regional network manager for Accountable Healthcare IPA, where she had oversight of 800 physicians throughout L.A. County. Yadira also has extensive experience in the nonprofit and public sectors implementing community development programs, engaging diverse stakeholders and building strategic partnerships. She formally sat on the board for East L.A.’s Classic Theatre for underprivileged kids.

Mirian Naranjo

Physician Liaison
(213) 977-4091

Mirian brings 25 years of experience in working with healthcare organizations and independent physician associations (IPA). Her expertise is in developing providers’ practices by implementing, supervising and coordinating community services, educational programs through outreach efforts and media exposure, as well as recruiting physicians. At Good Samaritan Hospital, Mirian handles physician recruitment in the following specialties: obstetrics/gynecology, general, plastic, and vascular surgeries. She is the primary contact in assisting providers and clinic partners with direct and indirect referrals to Good Samaritan Hospital. In addition, Mirian conducts educational sessions at local clinics to educate the staff about the services at Good Samaritan Hospital along with providing hospital tours and conducting birthing classes for patients.

Hattie Son

Physician Liaison and Customer Service
(213) 977-2379

Hattie has extensive knowledge and experience within the healthcare and travel industries for over 15 years combined. She worked at Thai Airways International as a sales and marketing manager, prior to coming to Good Samaritan Hospital as a Korean patient liaison, then transitioned to her role as physician and community liaison. She is currently on the board of Angelus Plaza Senior Center as part of her commitment to the community. Hattie majored in psychology at Azusa Pacific University. She grew up in South America and is fluent in Korean, Spanish, and Thai.

Dwayne Yoon

Physician Liaison & Business Development
(213) 977-4034

Dwayne is responsible for Korean physician recruitment and business development. Dwayne completed his undergraduate degree at the College of Medicine Pochon CHA University in Gyeonggi, South Korea followed by a master’s degree in health administration from the University of Florida in Gainesville, Florida. His expertise includes physician relations, service line development, community and public relations, research and analysis, and program development.

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